What Should You Do With Your 404 Pages?

What Should You Do With Your 404 Pages?
Having 404 pages is a perfectly normal part of a website and Google expects this. However, how you handle 404 pages and the visitors that land on them is important if you want to keep these people on your site. Read more…

What is Your Crawl Budget and Why You Need To Know This

what is your crawl budget
If you are running a large website with many pages then it is essential that you know exactly what a crawl budget is, how it’s affecting your site, what your budget is and what to do if it’s not enough. Read more…

Analyzing Organic Keywords With Google Webmaster Tools

Analyzing Organic Keywords With Google Webmaster Tools
It has been some years now since Google took away a lot of the data in Google Analytics for keywords that organic traffic is coming to our sites by. What surprises us the most here at Performancing though is the number of business owners and webmasters that aren’t aware of […] Read more…

Identifying Traffic Drop Causes

Identifying Traffic Drop Causes
It’s the situation that every webmaster or SEO person dreads, they login to their Google Analytics account only to see that their traffic has nose dived into oblivion. Now is not the time for panicking though! Websites and how they acquire traffic are a lot more complex than they used […] Read more…

5 Old (But Still Relevant) Content and Link Building Strategies….And 1 New One

5 Old (But Still Relevant) Content and Link Building Strategies....And 1 New One
Infographics still work….sort of Infographics started to gain traction around 2010 and then saw an explosion across the web for the next 2 years as they grew in popularity. As with all new content and link building strategies SEO and marketing firms were all over them like a bad rash […] Read more…

A/B Testing and SEO: What You Need to Know to Succeed

A/B Testing and SEO: What You Need to Know to Succeed
Being indecisive is something that companies often struggle with when it comes to decisions about a website, but ironically enough a lot of this indecisiveness comes from the indecisiveness of consumers. You want one thing one minute, and then something turns you off the next. This is why A/B testing […] Read more…

Don’t Forget about Semantic SEO in 2014

Don’t Forget about Semantic SEO in 2014
The New Year is the perfect time to try new things and see what works for your company, but there are a few things that you really have to try in 2014 if you want to keep up and be successful. Semantic SEO, a new kind of SEO strategy, is […] Read more…

Matt Cutts Details the Most Common SEO Mistakes: What This Means to You

Matt Cutts Details the Most Common SEO Mistakes: What This Means to You
Whenever Head of Google Webspam Matt Cutts gives SEO advice, it’s worth dropping everything you’re doing. Although sometimes his advice is vague or answers an obvious question, you know that whatever he says is true. He also has insights into the search market that few others have, so when he […] Read more…

The Benefits of Content Marketing

content marketing
It has been said before that “content is king”, but when it comes to search engine optimization (SEO), this is really the case. Regular high-quality content can help websites and blogs get better rankings online and also drive more traffic to a website. In addition, it also helps companies be […] Read more…

Key SEO Habits to Stay on Google’s Good Side This Year

The search engine optimization world has always been a dynamic one, requiring online professionals to adjust as quickly as they can. The goal is always the same – to rank as highly as possible in the search engine results – but techniques and strategies have to evaluated and changed if […] Read more…