Relationship Marketing: What It Is And Why You Need It

It seems that every year a new handful of hyped up marketing techniques become the latest craze. That is in addition to older classics of the web such as SEO, which are still a staple today despite the changes made in search engines to curtail abuse in the area. In the end, it is best […]

Brand Equity and Mascots?

WHen I built my blog in 2006 it was completely by accident that I stuck to some sort of branding in the form of an insect (the title of my blog is “A Bugged Life”). Four template changes later, I’ve managed to keep this brand and it’s been known by the local community. I’ve contemplated […]

Four Steps to an Effective Marketing Campaign

Marketing can be extremely complex, confusing and daunting all at the same time. The burden of launching a good marketing campaign doubles when you juggle this responsibility with several other tasks. This is the exact predicament which dentists find themselves in. They are not just the ones who supervise hygienists and other members of the […]

How to Conduct Multiple Social Media Searches with One Lookup

The social media search engine normally lets a person carry out searches of multiple of dozens of social networking sites. Social media can be described to be the social networking system  where people get to interact on a social forum. It is meant to keep the friends updated about their social affairs. The social media […]

The Pros and Cons of Article Marketing

Article marketing is a lot like writing a press release. You write an article about the field in which you specialize, make it available for publishing by other Web sites and publications and, hopefully, garner attention and business when others publish it. How will people know where the article came from? Just like in a […]

The Right and Wrong Way to Use Social Media Marketing for Blog Growth

Earlier this week, I wrote a post that explained the differences between social media marketing and content marketing.  Bloggers can use both methods of marketing their blogs in order to drive traffic to them.  In fact, you’re probably already doing social media marketing and content marketing activities. But what are the right and wrong ways […]

Social Media Marketing and Content Marketing Through Blogging

In the worlds of business and marketing, blogs can be an extremely valuable tool for both direct and indirect promotion.  However, it’s not as simple as saying blogs are a form of online marketing, because they can be part of a traditional online marketing plan (including banner ads, video ads, and so on) or part […]

Give Your Blog a Marketing Boost with Press Releases

The press release doesn’t get the credit it deserves in the 21st century.  For longer than most of us have been alive, press releases have been a useful marketing and publicity tool that businesses, non-profit organizations, schools, and more use to tell the world about the great things they’re doing.  While press releases might not […]

Applying Color Marketing Research to Blog Design Strategy

I’m a marketer by profession, and one of the areas of marketing that I find very interesting is color marketing, which focuses on how color affects consumer brand perceptions and purchase behavior. Did you know that you can apply color marketing theory to your blog’s design?  It’s true.  Your blog is a product, and you […]

The Laws of Brand Focus and Contraction and Why Bloggers Should Care

I’m a marketer by profession, and one of the basic laws of building a brand tells us that a highly focused brand is stronger in the long-term than an unfocused brand.  In other words, the most powerful brands own a word in people’s minds. On the other hand, there is another marketing law that tells […]