What Will The ‘Dislike’ Button Mean For Facebook Business Pages?

Facebook and Mark Zuckerberg recently announced that they are working on a ‘Dislike’ button so that users may show other emotions for a post aside from just liking it. The main intention of this will be for users to be able to show empathy when a friend or someone they follow posts bad news.



5 free photo editors

5 Free Photo Editors For Viral Image Creation

Thanks to the exploding popularity of sites like Pinterest and Wanelo have shown that creating visual interpretations of content (like infographic creation), as well as substituting images for the written word itself, can have a big impact. As the web gets larger and larger, it seems like its users are looking toward a more beautifully-design […]



social media content

Are You Sharing the Right Type of Content?

Sharing and promoting content that your target users are going to be interested in is key when it comes to having a successful social media strategy. It is not a good use of time and resources to post any content that users won’t find interesting or may make you or your business look unprofessional. For […]



facebook marketing

How to Utilize the Personalization Features of Facebook

Facebook is becoming more intuitive and taking strides to give Facebook page administrators more creative control over their pages. There are several new features that make it possible to have a somewhat cohesive theme throughout the page as a whole. Cover Photo Many Facebook users are taking their time when it comes to getting acclimated […]



scheduling social media posts

What Are the Benefits of Scheduling Your Social Media?

There are many services available today that allow social media marketing managers to schedule tweets, Facebook posts, and more. Some of the free and paid services available include Buffer, Sendible, TweetDeck, and Hootsuite. Many of these services also have mobile apps that allow for monitoring, publishing, and maintenance while on the go or away from […]



Offering Free Resources via Social Media to Increase Engagement

If you are a business that is looking for ways to get more Facebook or Twitter followers, providing free resources that are relevant to those in your industry or are of interest to your target audience can be a great way to continue to grow your online communities while also setting your business up as […]



stay connected via social media while out of the office

How to Stay Connected With Customers Via Social Media While Out of the Office

In some company’s marketing departments, there are only one or two employees who may handle the social media aspect of a company’s online presence. Because of this, when those employees travel for work or go on vacation, there may be issues that arise from ensuring that the company presence online stays constant. However, there are […]



How to Combine Real-World and Social Media Marketing

Believe it or not, real-world, in-person marketing, which may include booths, physical advertising (as in signs or banners), or demonstrations make it easy to tie in social media marketing efforts. By making your social media presence known to potential customers at your in-person event, it is possible to get a more involved online community that […]



Contests of Facebook and Twitter

How to Be Compliant with Facebook and Twitter Promotions

The way that giveaways are managed via social media versus other mediums, like paper entries, text to win campaigns, or other methods. There are several things that need to be taken into consideration, including legalities and the established guidelines that Twitter and Facebook have established for promotions held on their social platforms. Facebook Guidelines Legal […]



5 Mistakes Bloggers are Making With Social Media

5 Mistakes Bloggers are Making With Social Media

Even though most people would regard bloggers as tech-savvy and the ones to whom they can bring their computer to when it no longer will save any more images to the desktop after the first 500. However, it is possible that bloggers are making the same mistakes many others do when it comes to social […]