5 Tips to Protect Yourself from Blog Contest Losers
Nobody likes a sore loser, but they’re out there, waiting to complain about your blog contests. Don’t set yourself up for trouble. Instead, be sure to protect yourself by writing explicit rules for your blog contests. Believe it or not, even if you’re just giving away a stick of gum Read more…
Explaning Niche and Community using the Reverse Maslow
I sat in a series of sessions of a co-professor who projected stuff from the Authenticity Book for his marketing class. Part of it had to do with understanding new media, the Internet — that sort of stuff, really. So I borrowed it. And it’s been a “formula” I use
So What Should the Performancing Hive be Really About?
We’re currently in the process of revamping the Performancing Hive, Performancing’s paid subscription community. Like the current sign-up page says, Hive “exists to provide you the help you need to increase the performance of your blog.” As we take steps to improve Hive and re-examine the focus of the community—not
Case: Measuring Word of Mouth via Bloggers
Back in 2007, I partnered with a PR agency that handled a french inspired fast food company serving mainly breads and pasta. They were looking into doing a “blogger meet up” and experiment with the idea of measuring word of mouth. They were in the process of launching a new Read more…
Blog Comments: Do they still bear the same weight?
I don’t know about your experience, but the real-time updates of Facebook and the massive Twitter community seem to have lessened the value of blog comments. Wait, scratch that. I’d be more inclined to say that Twitter and Facebook have made it easier for marketers to call for comments. I Read more…
Why WickedFire is a Great Forum to Learn Online Business and Marketing
Look, if you’re interested in joining a forum where everyone is polite but nobody is making serious money, try WarriorForum or DigitalPoint. Those two, for example, have very strict etiquette rules but only one “minor” problem. Simply put, lots of WarriorForum and DigitalPoint members talk the talk but few of Read more…
EarnersTalk – New Community To Discuss Monetization
David Peralty who has a few guest posts under his belt here at Performancing.com has launched a new community of his called EarnersTalk. EarnersTalk.com is a community forum focused on you guessed it, earning money. The first thing you’ll notice upon visiting the forum is how great the design looks. Read more…
Want To Be A Community Manager?
If so, you need to read Deb Ng’s post on Kommein.com entitled The Pros And Cons Of Being an Online Community Manager. In this article, Deb weighs in on the positive and negatives associated with being the star of your community. One thing, I’ve always wanted in my online adventure Read more…
Have You Mentioned Skittles Enough Lately?
Skittles is running a crazy marketing campaign right now, and it involves Twitter. Do click the Skittles link, and you won’t be led to a regular candy-colored website (although you’ll get a few candy-colored floating objects). Instead, you’ll see a Twitter search results page on just about any post that Read more…
How To Leverage The Most Cost-Effective Blog Advertising Method: Blog Commenting