The Powerful Art of Community Building – Increase Your Blog’s Reach & Traffic

Community building is basically communicating with users in your niche, whether online or off, by engaging them in conversations important to them and the market, offering advice or any useful content to make their lives better. Its about becoming a leader in your industry, with whom other users can relate to and rely on. Its […]

Three Places to Syndicate Your Internet Marketing or Social Media Content

If you have a blog with regular, great content, it may beneficial for traffic to get it syndicated on another website that brings in more traffic. There are several options for websites that syndicate content. To find one in your niche (if it isn’t internet marketing or social media), all it takes is some googling […]

3 Benefits of Testimonials on Your Restaurant Site

While the web design of your site and SEO tactics play a large role in being found on Google, it’s important that you’re optimizing for convections past that point as well. Once a customer is on your site, you have to entice them to purchase your product or service. One way to be successful in […]

How To Leverage The Most Cost-Effective Blog Advertising Method: Blog Commenting

Blog commenting is one of the most effective methods of increasing your brand awareness, attracting visitors to your blog and learning from the best bloggers in the field; thus helping you to fully grasp what your niche wants and needs. Its a blogger’s special tool for launching an effective advertising campaign and the only thing […]

5 Tips to Protect Yourself from Blog Contest Losers

Nobody likes a sore loser, but they’re out there, waiting to complain about your blog contests.  Don’t set yourself up for trouble.  Instead, be sure to protect yourself by writing explicit rules for your blog contests.  Believe it or not, even if you’re just giving away a stick of gum in your blog contest, it’s […]

Explaning Niche and Community using the Reverse Maslow

I sat in a series of sessions of a co-professor who projected stuff from the Authenticity Book for his marketing class. Part of it had to do with understanding new media, the Internet — that sort of stuff, really. So I borrowed it. And it’s been a “formula” I use to introduce or summarize “new […]

So What Should the Performancing Hive be Really About?

We’re currently in the process of revamping the Performancing Hive, Performancing’s paid subscription community. Like the current sign-up page says, Hive “exists to provide you the help you need to increase the performance of your blog.” As we take steps to improve Hive and re-examine the focus of the community—not to mention Performancing itself—we would […]

Case: Measuring Word of Mouth via Bloggers

Back in 2007, I partnered with a PR agency that handled a french inspired fast food company serving mainly breads and pasta. They were looking into doing a “blogger meet up” and experiment with the idea of measuring word of mouth. They were in the process of launching a new product, which happened to be […]

Blog Comments: Do they still bear the same weight?

I don’t know about your experience, but the real-time updates of Facebook and the massive Twitter community seem to have lessened the value of blog comments. Wait, scratch that. I’d be more inclined to say that Twitter and Facebook have made it easier for marketers to call for comments. I say this under the premise […]

Why WickedFire is a Great Forum to Learn Online Business and Marketing

Look, if you’re interested in joining a forum where everyone is polite but nobody is making serious money, try WarriorForum or DigitalPoint. Those two, for example, have very strict etiquette rules but only one “minor” problem. Simply put, lots of WarriorForum and DigitalPoint members talk the talk but few of them walk the walk. Do […]