What it Takes to Run Effective Article Marketing Campaigns

An article marketing campaign is useful when you’re trying to provide information about a business, increase sales and gain traffic to your website. When people search for information on the internet, they usually type in a keyword that relates to what they are looking for. Their search engines then take them a “search results” page […]

The Right and Wrong Way to Use Social Media Marketing for Blog Growth

Earlier this week, I wrote a post that explained the differences between social media marketing and content marketing.  Bloggers can use both methods of marketing their blogs in order to drive traffic to them.  In fact, you’re probably already doing social media marketing and content marketing activities. But what are the right and wrong ways […]

How to Get Sales from Your Business Blog

If you’re writing a blog related to your business then you’re already on your way to increasing sales!  The next step is turning the people who read your blog into people who actually make a purchase or contact you for more information about your business, products and services.  It’s easier to do than you might […]

How to Use Elance to Scale your Blog’s Content Strategy

Creating high quality content that is useful and engaging to your target audience is one of the most important aspects of growing a successful blog, however it is often difficult to find the time to write great content on a regular basis. Many blog or business owners know how important fresh content is, but they often lack the bandwidth to write all the articles they want to. What if you could hire a team of talented writers to research and write the articles that would attract lots of targeted traffic to your blog for $10-$20 an article? Elance is an amazing tool that blog owners can utilize to build a staff of writers for a fraction of the price of hiring a traditional staff. In this article you will learn how to use Elance to scale your blog or website’s content strategy.

The Laws of Brand Focus and Contraction and Why Bloggers Should Care

I’m a marketer by profession, and one of the basic laws of building a brand tells us that a highly focused brand is stronger in the long-term than an unfocused brand.  In other words, the most powerful brands own a word in people’s minds. On the other hand, there is another marketing law that tells […]

Branding Your Business or Blog with an Avatar

Unless you have been hiding under your bed for the last few years, you know social media is the new norm. It’s how you meet people, communicate ideas, express your thoughts, interview for a job, grow business and just have fun. The days of a big smile and a firm handshake are no longer by any means a form of introducing one’s self. Your avatar is your first impression as you meet and interact with others on blogs, social networks, and in other online communities.

How to Set Up a Blogger ‘Rainy Day Fund’

As a blogger one of the hardest parts of sharing your views and knowledge with the world is making a decent enough income to reward you for your time and energy. Most bloggers will likely give up after months of blogging, especially when they don’t see a fair ROI (Return on Investment) for the their time. Therefore you are best advised to save up for a rainy day, to avoid this disappointment in the first place.

Bet You Didn’t Know that Site’s Built on WordPress – Network Solutions

Time for another post in the “Bet You Didn’t Know that Site’s Built on WordPress” series where I highlight businesses and brands using WordPress that might surprise and inspire you.  If you thought WordPress and blogging was just for hobbyists and personal blogs, you’re wrong. Today’s featured website using WordPress in cool ways is Network […]

Bet You Didn’t Know that Site’s Built on WordPress – Tufts University

This is the first post in an ongoing series I’m writing for Performancing.com called, “Bet You Didn’t Know that Site’s Built on WordPress” where I’ll highlight businesses and brands using WordPress that might surprise and inspire you.  If you thought WordPress and blogging was just for hobbyists and personal blogs, you’re wrong. Today’s installment of […]