Relationship Marketing: What It Is And Why You Need It

Published on November 21, 2011 by | 2 Comments
Relationship Marketing: What It Is And Why You Need It
It seems that every year a new handful of hyped up marketing techniques become the latest craze. That is in addition to older classics of the web such as SEO, which are still a staple today despite the changes made in search engines to curtail abuse in the area. In Read more…
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Business Blogging: Interact with Potential Customers by Asking Questions

Published on April 21, 2011 by | 4 Comments
Business Blogging: Interact with Potential Customers by Asking Questions
Corporate blogs have many unique purposes. They’re more than just a way to show your customers that you’re hip, and should be used accordingly. A successful business blog can and should reach out to current and potential customers in a way that you cannot do any other way. Read more…
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Choosing Between Facebook Profiles vs. Pages vs. Groups for Your Business

Published on February 24, 2011 by | 8 Comments
Choosing Between Facebook Profiles vs. Pages vs. Groups for Your Business
Back in the olden days, there was a saying that goes like “if you want to spread news fast- tell a woman”, fast forward to the age of Internet, and the saying can be rephrased to “if you want to spread news fast – share it at Facebook”. This online Read more…
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20 Unconventional Ways To Spice Up Your Blog

Published on January 20, 2011 by | 13 Comments
20 Unconventional Ways To Spice Up Your Blog
Blogging has revolutionized the internet in a way that few other trends have been able to accomplish. Millions and millions of people have found an outlet for their writing and opinions. Anyone who can use a keyboard can literally have their own blog, their own journal up within literally three Read more…
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What it Takes to Run Effective Article Marketing Campaigns

Published on January 13, 2011 by | 7 Comments
What it Takes to Run Effective Article Marketing Campaigns
An article marketing campaign is useful when you’re trying to provide information about a business, increase sales and gain traffic to your website. When people search for information on the internet, they usually type in a keyword that relates to what they are looking for. Their search engines then take Read more…
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The Right and Wrong Way to Use Social Media Marketing for Blog Growth

Published on October 27, 2010 by | 4 Comments
The Right and Wrong Way to Use Social Media Marketing for Blog Growth
Earlier this week, I wrote a post that explained the differences between social media marketing and content marketing.  Bloggers can use both methods of marketing their blogs in order to drive traffic to them.  In fact, you’re probably already doing social media marketing and content marketing activities. But what are Read more…
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How to Get Sales from Your Business Blog

Published on October 11, 2010 by | 2 Comments
How to Get Sales from Your Business Blog
If you’re writing a blog related to your business then you’re already on your way to increasing sales!  The next step is turning the people who read your blog into people who actually make a purchase or contact you for more information about your business, products and services.  It’s easier Read more…
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How to Use Elance to Scale your Blog’s Content Strategy

Published on September 22, 2010 by | 3 Comments
How to Use Elance to Scale your Blog’s Content Strategy
Creating high quality content that is useful and engaging to your target audience is one of the most important aspects of growing a successful blog, however it is often difficult to find the time to write great content on a regular basis. Many blog or business owners know how important fresh content is, but they often lack the bandwidth to write all the articles they want to. What if you could hire a team of talented writers to research and write the articles that would attract lots of targeted traffic to your blog for $10-$20 an article? Elance is an amazing tool that blog owners can utilize to build a staff of writers for a fraction of the price of hiring a traditional staff. In this article you will learn how to use Elance to scale your blog or website’s content strategy. Read more…
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The Laws of Brand Focus and Contraction and Why Bloggers Should Care

Published on September 15, 2010 by | Leave a Comment
The Laws of Brand Focus and Contraction and Why Bloggers Should Care
I’m a marketer by profession, and one of the basic laws of building a brand tells us that a highly focused brand is stronger in the long-term than an unfocused brand.  In other words, the most powerful brands own a word in people’s minds. On the other hand, there is Read more…
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Branding Your Business or Blog with an Avatar

Published on September 2, 2010 by | 8 Comments
Branding Your Business or Blog with an Avatar
Unless you have been hiding under your bed for the last few years, you know social media is the new norm. It’s how you meet people, communicate ideas, express your thoughts, interview for a job, grow business and just have fun. The days of a big smile and a firm handshake are no longer by any means a form of introducing one’s self. Your avatar is your first impression as you meet and interact with others on blogs, social networks, and in other online communities. Read more…
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