In the autumn of 2011 rumours were circulating of Apple releasing the iPhone 5. Vodafone Australia contacted us to assist them with their search engine rankings and marketing for their iPhone related keywords and pages.
The Performancing Campaign
Performancing helped Vodafone achieve their goals and search engine rankings via keyword optimised content published on their authority partner tech and media blogs such as Apple Gazette and The Blog Herald along with other properties. A infographic sponsored by Vodafone was also designed, published and seeded across tech and new media blogs.
Vodafone had an increase in direct Internet traffic and managed to achieve a top position on page one for the term ‘prepaid iPhone 5’.