Analyzing Organic Keywords With Google Webmaster Tools

It has been some years now since Google took away a lot of the data in Google Analytics for keywords that organic traffic is coming to our sites by. What surprises us the most here at Performancing though is the number of business owners and webmasters that aren’t aware of how to get this data […]

How to Turn Your Employees Into Powerful Brand Advocates

Established businesses leverage all sorts of brand advocates, from influential bloggers to social media celebrities. By leveraging the social reach of these individuals, you can effectively raise awareness and trust in your brand. However, most businesses tend to overlook the best prospective advocates; even though they are right under their noses.

Should We Give In To Clickbait When Creating Content?

Clickbait. It’s the bane of web content and seems to everywhere these days, should content marketers be using clickbait in their titles to draw attention to their content though? Online content is predicted to increase by 600% by 2020 and Mark Schaefer has already coined the term ‘content shock’ back in 2014 and discussed how web […]

Top 5 Marketing Mistakes That Will Cost You

Marketing via email is a great way to expand your customer base and increase your sales without spending too much money. Providers of services and goods can easily disseminate announcements, deals, and promotions, and also grow their business by increasing the number of prospects and making the first contact with cold leads. Taking an effective […]

4 Methods To Revitalise Your Content Marketing Today

If you have found recently that your content has taken a nose dive and isn’t converting your audience into members & customers or that you are generally stuck for ideas then here are four methods to help revitalise your content marketing and breathe some life back into it.

8 Tools Web Marketers Need In Their Toolbelt in 2016

A modern day web marketer needs a multitude of skills and to be able to wear ‘many different hats’ so that they can compete effectively within the industry. To get the most out of all these different skill sets without getting bogged down in specific tasks often requires the right tools. Luckily the SaaS industry has […]

6 Link Building Tips For Local SEO

If you are looking to get into the crucial local ‘3-pack’ on Google then you are going to need not just great reviews and feedback from the locals but also excellent links. Here’s 6 tips on how to get them.

What Does Facebook’s (New) Lift API Tool Mean for Marketers?

On average, US consumers check social media 17 times a day. Most businesses are savvy enough to know that they need to shell out to place ads in newsfeeds and post their own content on networks like Instagram and Facebook to capitalize on this traffic, but it can be hard for them to understand exactly […]