Established businesses leverage all sorts of brand advocates, from influential bloggers to social media celebrities. By leveraging the social reach of these individuals, you can effectively raise awareness and trust in your brand. However, most businesses tend to overlook the best prospective advocates; even though they are right under their noses.
Clickbait. It’s the bane of web content and seems to everywhere these days, should content marketers be using clickbait in their titles to draw attention to their content though? Online content is predicted to increase by 600% by 2020 and Mark Schaefer has already coined the term ‘content shock’ back in 2014 and discussed how web […]
Converting your website visitors is one of the most important steps in turning them from someone who is just browsing your site into a lead and then to a customer and finally into a returning customer. Just getting your site up and running with content on it and ranking in the SERPs does not guarantee […]
Marketing via email is a great way to expand your customer base and increase your sales without spending too much money. Providers of services and goods can easily disseminate announcements, deals, and promotions, and also grow their business by increasing the number of prospects and making the first contact with cold leads. Taking an effective […]
If you have found recently that your content has taken a nose dive and isn’t converting your audience into members & customers or that you are generally stuck for ideas then here are four methods to help revitalise your content marketing and breathe some life back into it.
A modern day web marketer needs a multitude of skills and to be able to wear ‘many different hats’ so that they can compete effectively within the industry. To get the most out of all these different skill sets without getting bogged down in specific tasks often requires the right tools. Luckily the SaaS industry has […]
If you are looking to get into the crucial local ‘3-pack’ on Google then you are going to need not just great reviews and feedback from the locals but also excellent links. Here’s 6 tips on how to get them.
On average, US consumers check social media 17 times a day. Most businesses are savvy enough to know that they need to shell out to place ads in newsfeeds and post their own content on networks like Instagram and Facebook to capitalize on this traffic, but it can be hard for them to understand exactly […]
Twitter is a hugely important platform for businesses to be on and utilising in their social media tool belt, unless a firm already has a lot of traction online or is advertising their account then getting your content noticed in amongst the hundreds and thousands of other Tweets in a users stream is going to […]
It’s the situation that every webmaster or SEO person dreads, they login to their Google Analytics account only to see that their traffic has nose dived into oblivion. Now is not the time for panicking though! Websites and how they acquire traffic are a lot more complex than they used to be so finding the […]