How Can the 2012 Olympics Help Your Social Media Strategy?
The 2012 Summer Olympics is just around the corner, and there are several different ways that company can embrace this popular worldwide event to tie it in with their current products or marketing campaigns. However, before starting an Olympics-type campaign, it is important to pay attention to copyright and trademark Read more…
20 Reasons to Switch to Google Plus
Google Plus’ 100 million users may pale considerably in comparison to Facebook’s 800 million (!) but, as is illustrated by this infographic design by Infographic Labs, there are plenty of reasons to check out what could be the next big thing in social networking. The most compelling reason would be Read more…
How to Navigate the New Google Plus Layout
Google+ is continuing to grow in popularity and companies should take note. This growing social network is becoming closely tied to how Google finds and displays search engines results, so it should be a key part in a company’s SEO and social media strategy. The new Google+ Layout was introduced Read more…
4 Questions Your Lawyer Can’t Answer
Contrary to what nearly every stand-up comedian says, the vast majority of lawyers are honest, hard-working and fair people. They offer a valuable service to their clients and to the community. They help people at some of their worst times and work hard to represent people in front of a Read more…
Social Media: Is the Pen Mightier? Yes…To a Certain Degree
Social media impacts our world in a variety of different ways. People use social media to discuss the latest gadgets, new cars, and exotic travel destinations. Businesses have already tapped into this resource by incorporating social media into their marketing campaigns and using the platforms to forge relationships with consumers. Read more…
The 3 Needs of Bloggers
As part of a leadership course I’m teaching, I was recently prepping to teach a section on motivation theory. One modern theory was developed in the early 1960’s by David McClelland. Entitled the “Three Needs Theory,” this is built on the assumption that we all have three motivating drivers, and Read more…
How to Use Plugins to Increase Social Media Engagement
Plugins can be an easy way to increase Twitter Followers and likes on Facebook. They are fairly easy to add for webmasters or developers onto the backend coding of the site and usually begin working immediately. Additionally, plugins are available straight from the social media sites themselves, thus making Read more…
5 Tricks To Help You Optimize Your Video for YouTube
Fun fact: YouTube is the second largest search engine. For some reason, this absolutely blew my mind. The more I contemplated this very fun fact, the more I realized that it does make sense. People search for music videos and funny videos on YouTube all the time, and I know Read more…
How to Write a Good Blogging Bio
As an introduction to someone who may know nothing about you, it just happens to be the most important aspect of any guest post you’ll write. Without a good bio, you risk losing credibility and significant traffic. Consider this your elevator pitch. As such, it should be short and to Read more…
The Nine Best Social Media Influencers to Follow on Twitter
If you want to learn more about the social media industry, follow these top social media influencers on Twitter. Whether you are a social media marketing specialist or just interested in the industry, these experts provide valuable links and resources that you may not find elsewhere. iJustine: Justine Ezarik is Read more…
