Earlier this week, Ryan Caldwell’s College Startup blog hit Digg with a story about successful entrepreneurs who didn’t get college degrees.

I clicked through and discovered some of Ryan’s other posts over here at Performancing, including one in which he suggests that readers who want to build their blog traffic “Target Powerful Eyeballs” such as journalists on FOX News Channel.

I commented on his posting.

It’s a great suggestion. But he didn’t tell us HOW to do it.

I’ve been in the businesses of “broadcast and electronic publicity” for about 11 years now, meaning I get companies, celebrities, authors, products, causes, etc. covered editorially by TV news.

I offered to write a few guest posts, Ryan accepted, and here we are…

So, let me start with the basics.

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