What Is The Inbound Methodology?

What Is The Inbound Methodology?
If you are looking to sell any kind of product or service online then the old methods of buying display ads and selling to who you think your audience is fast becoming irrelevant. To capture the attention of an audience and turn them from strangers into leads and then customers […] Read more…

What Should You Do With Your 404 Pages?

What Should You Do With Your 404 Pages?
Having 404 pages is a perfectly normal part of a website and Google expects this. However, how you handle 404 pages and the visitors that land on them is important if you want to keep these people on your site. Read more…

What is Your Crawl Budget and Why You Need To Know This

what is your crawl budget
If you are running a large website with many pages then it is essential that you know exactly what a crawl budget is, how it’s affecting your site, what your budget is and what to do if it’s not enough. Read more…

Analyzing Organic Keywords With Google Webmaster Tools

Analyzing Organic Keywords With Google Webmaster Tools
It has been some years now since Google took away a lot of the data in Google Analytics for keywords that organic traffic is coming to our sites by. What surprises us the most here at Performancing though is the number of business owners and webmasters that aren’t aware of […] Read more…

How to Turn Your Employees Into Powerful Brand Advocates

How to Turn Your Employees Into Powerful Brand Advocates
Established businesses leverage all sorts of brand advocates, from influential bloggers to social media celebrities. By leveraging the social reach of these individuals, you can effectively raise awareness and trust in your brand. However, most businesses tend to overlook the best prospective advocates; even though they are right under their […] Read more…

Should We Give In To Clickbait When Creating Content?

Should We Give In To Clickbait When Creating Content?
Clickbait. It’s the bane of web content and seems to everywhere these days, should content marketers be using clickbait in their titles to draw attention to their content though? Online content is predicted to increase by 600% by 2020 and Mark Schaefer has already coined the term ‘content shock’ back in […] Read more…

Stop Letting Visitors Slip Through Your Fingers By Implementing These Conversion Tips

Stop Letting Visitors Slip Through Your Fingers By Implementing These Conversion Tips
Converting your website visitors is one of the most important steps in turning them from someone who is just browsing your site into a lead and then to a customer and finally into a returning customer. Just getting your site up and running with content on it and ranking in […] Read more…

Top 5 Marketing Mistakes That Will Cost You

Top 5 Marketing Mistakes That Will Cost You
Marketing via email is a great way to expand your customer base and increase your sales without spending too much money. Providers of services and goods can easily disseminate announcements, deals, and promotions, and also grow their business by increasing the number of prospects and making the first contact with […] Read more…

4 Methods To Revitalise Your Content Marketing Today

4 Methods To Revitalise Your Content Marketing Today
If you have found recently that your content has taken a nose dive and isn’t converting your audience into members & customers or that you are generally stuck for ideas then here are four methods to help revitalise your content marketing and breathe some life back into it. Read more…

8 Tools Web Marketers Need In Their Toolbelt in 2016

8 Tools Web Marketers Need In Their Toolbelt in 2016
A modern day web marketer needs a multitude of skills and to be able to wear ‘many different hats’ so that they can compete effectively within the industry. To get the most out of all these different skill sets without getting bogged down in specific tasks often requires the right tools. […] Read more…