8 Tools Web Marketers Need In Their Toolbelt in 2016

A modern day web marketer needs a multitude of skills and to be able to wear ‘many different hats’ so that they can compete effectively within the industry. To get the most out of all these different skill sets without getting bogged down in specific tasks often requires the right tools. […] Read more…

6 Link Building Tips For Local SEO

If you are looking to get into the crucial local ‘3-pack’ on Google then you are going to need not just great reviews and feedback from the locals but also excellent links. Here’s 6 tips on how to get them. Read more…

What Does Facebook’s (New) Lift API Tool Mean for Marketers?

On average, US consumers check social media 17 times a day. Most businesses are savvy enough to know that they need to shell out to place ads in newsfeeds and post their own content on networks like Instagram and Facebook to capitalize on this traffic, but it can be hard […] Read more…

Try Tweeting Less Links

Twitter is a hugely important platform for businesses to be on and utilising in their social media tool belt, unless a firm already has a lot of traction online or is advertising their account then getting your content noticed in amongst the hundreds and thousands of other Tweets in a […] Read more…

Identifying Traffic Drop Causes

It’s the situation that every webmaster or SEO person dreads, they login to their Google Analytics account only to see that their traffic has nose dived into oblivion. Now is not the time for panicking though! Websites and how they acquire traffic are a lot more complex than they used […] Read more…

What Will The ‘Dislike’ Button Mean For Facebook Business Pages?

Facebook and Mark Zuckerberg recently announced that they are working on a ‘Dislike’ button so that users may show other emotions for a post aside from just liking it. The main intention of this will be for users to be able to show empathy when a friend or someone they […] Read more…

Why You Need To Make Canva Your #1 Image Tool

Canva has been around for some years now but I only discovered it a few months ago and since then it has quickly become my go-to image and graphics tool and has saved me a lot of time asking our in-house designer to knock me up custom images for blog […] Read more…

Using Google Data Highlighter To Improve Your CTR

Google’s data highlighter tool has been around a couple of years now but it’s surprising how many of our clients that we work with have never heard of it let alone use it. With page one and the top 5 rankings in the SERPs becoming more and more crowded it’s […] Read more…

How To Filter Out C Language or ‘Bot’ Traffic From Google Analytics

You may log into your Google Analytics account one day and see a huge surge in traffic, you will of course think this is fantastic  and dive into the traffic acquisition area to see where this traffic is coming from. You will then see that most of this traffic is […] Read more…

Google To Penalize Sites That Have App Download Pop-ups

Google have announced that as of November 1st any site with a pop-up prompt asking users to download their mobile app will have their search rankings affected. After November 1, mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from […] Read more…