The lates issue of the CNN edition Business 2.0 featured a cover story called Blogging for Big Bucks. You can view the online version of the article on the CNN Money website. It's mostly the same minus the piece 7 Habits of Highly Effective Bloggers which I'm going to post here.

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• Focus intently on a
  narrow niche, ideally one whose audience has a predilection for high-margin
  products. That will appeal to advertisers.
• Set up your blog so
  that each post gets its own permanent URL, or permalink, and its heading becomes
  part of its permalink and page title. Write descriptive, keyword-heave headings,
  and be sure the homepage and all archives have links on every
  page.
• Think of your blog
  as database, not a newspaper-like collection of dispatches. your archived posts
  should be easy to find through Google and Technorati, so cite authors and
  publications by name, and use tags, categories, and keywords
  consistently.
• Blog frequently and
  regularly - if possible, at least half a dozen posts every weekday before
  lunchtime, when many readers take a break from work and check out the
  blogosphere.
• Use striking images
  in your posts. They liven up the page and attract readers, and if you use
  captions, you'll gain additional traffic by making it easy for Google Image
  Search and other visual search engines to index your
  illustrations.
• Enable comments and
  
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