How To Do Content Outreach (The Right Way)

When you’re trying to build a brand, outreach is one of your most valuable tools. As you link up with other reputable sites, your own reputation online improves and you gain more content authority. Unfortunately, it can take a lot of outreach to build a few solid relationships. Approaching people the right way can improve […]

Subfolders vs Subdomains – Which Should You Use?

The organizational structure of your website can affect your search engine ranking in a significant way. Though John Mueller of Google says that subdomains and subdirectories don’t matter much when considering how Google indexes and ranks your website, there is evidence that one is superior to the other for SEO. Using the right architecture for […]

What Are The SEO Benefits of Nofollow Links?

When you’re setting up your marketing strategy, getting your brand out there is essential. Whether you’re climbing the ranks in a Google search or attracting new customers to your site, everything you do should push your brand to make it more popular and more visible. One way to encourage both new customers and better search […]

How to Increase Your Organic Click Through-Rates

One of the most important aspects of marketing your online business is reaching out and grabbing the attention of new customers. While you can get website visitors from other sources, choosing to focus on your website ranking and search engine position may yield the best results in terms of boosting your visibility. One important metric […]

How to Create Evergreen Content to Grow Your Brand

Posting evergreen content to your website ensures you have a number of articles that don’t fade in utility over time. Unlike information that will become irrelevant as things in the industry change from day to day, evergreen content will stand the test of time and offer benefits to both your ability to find new website […]

Best SEO Practices for Website Security

Google first indicated that they’d start prioritizing sites with valid security certificates years ago, and soon after rolled out with a significant ranking boost to sites that offered HTTPS certificates. Many sites are still using the older, less secure HTTP protocol and losing out on a valuable way to improve SEO and reach more visitors. […]

Posting the Right Amount of Content for Engagement

Engaging with an audience is one of the most important aspects of marketing your product or service on the Web. One major way to reach people is with updated content that you share on social media, including articles, blog posts and new Webpages. However, it’s possible to push out too much content and fatigue your […]

How To Use Giveaways to Boost Your Followers & Grow Your Social Audience

70 percent of respondents to a Pew Research Center study said they check Facebook at least once per day. If you’re using social media to connect with consumers, the more followers you have, the better. One way to get more followers for your business is to run and promote a giveaway. By providing a free […]

Getting Ahead of SEO Algorithm Tweaks By Offering a Better User Experience

Instead of waiting for a new SEO change to take effect, get ahead of the curve by offering a better user experience now. A focus on improving certain aspects of your site will ensure that you don’t drop down in the search results when new changes are rolled out, which means that you’ll still be […]