It has been said before that “content is king”, but when it comes to search engine optimization (SEO), this is really the case. Regular high-quality content can help websites and blogs get better rankings online and also drive more traffic to a website. In addition, it also helps companies be seen as a resource and important resource in their field or industry.
Blog posts are an easy way to continuously provide a website with fresh content. Blog posts should be published on websites 2-3 per week, on a variety of topics that are related to the industry or the company’s products and services. These are easy to find if marketers read online content daily. Companies that create publishing calendars for their blog content may find that they be more productive and organized, leading to better overall content.
To get the benefit from regular blog posts, the blog must be hosted on the same domain as the content. The blog can be on a subdomain, but most users and search engines are used to finding blogs at domain.com/blog.
Providing content to other sources is another great way to get the benefits of SEO, even though it’s not on the company’s website directly. Guest blogging, press releases, testimonials, videos, and other types of content are examples that can give links to the company’s website. Besides getting links, users see companies that have a wide reach (meaning that they are published/seen in a variety a different platforms) as being more reputable than those that aren’t seen anywhere else online besides their own website.
To find places that will accept your content or mention your company, do Google searches for “guest blogging + “industry keyword”” or look at guest blogging websites like MyBlogGuest and Hullabaloo. Use these platforms to create connections with other companies and website owners to help get your content and website out there.
Google and Bing now include personalized search results based on a user’s social network, so being active on social media, for both employees as individuals and companies, is definitely key. Websites should also have social sharing buttons on all blog posts so they can be shared online easily.
Social media shouldn’t just be a place to share your own company’s information and content, but to also be a fun resource and industry news source. Occasionally post updates about current events, holidays, fun facts, and other information that your audience will find interesting.
photo credit: See-ming Lee 李思明 SML via photopin cc
Kelsey Jones runs her own social media and search marketing business, The Social Robot, where she helps clients grow their online presence. She was voted one of the top 100 marketers of the year by Invesp in 2009 and has worked for Yelp, Run.com, and Bounty Towels. Check her out at The Social Robot and on Twitter @wonderwall7.