The Right and Wrong Way to Use Social Media Marketing for Blog Growth

Earlier this week, I wrote a post that explained the differences between social media marketing and content marketing.  Bloggers can use both methods of marketing their blogs in order to drive traffic to them.  In fact, you’re probably already doing social media marketing and content marketing activities. But what are the right and wrong ways […]

Social Media Marketing and Content Marketing Through Blogging

In the worlds of business and marketing, blogs can be an extremely valuable tool for both direct and indirect promotion.  However, it’s not as simple as saying blogs are a form of online marketing, because they can be part of a traditional online marketing plan (including banner ads, video ads, and so on) or part […]

20 Easy Ways to Promote Your Blog Across the Social Web

One of the key points I explain in my book, 30-Minute Social Media Marketing, is that for a business to succeed in building a brand and growing, it needs to surround consumers with branded online experiences, so those consumers can self-select how they want to engage with the brand.  The same theory holds true for […]

BlogBurst Joins Demand Media Blog Distribution Network

BlogBurst was once known as the free and ad-supported blog syndication service that could help bloggers get their content in front of wider audiences.  I’m a proponent of syndication with some caveats that I explain later in this post.  Since Demand Media announced at Blog World last week that BlogBurst was relaunching as part of […]

Has Digg Been Buried?

As Facebook and Twitter continue to grow in popularity, social bookmarking sites like Digg have seen their own traffic and usage wane.  The question of late has been whether or not a site like Digg is still relevant.  It’s not a secret that for years Digg has been the subject of controversy as users complained […]

How to Get Sales from Your Business Blog

If you’re writing a blog related to your business then you’re already on your way to increasing sales!  The next step is turning the people who read your blog into people who actually make a purchase or contact you for more information about your business, products and services.  It’s easier to do than you might […]

Give Your Blog a Marketing Boost with Press Releases

The press release doesn’t get the credit it deserves in the 21st century.  For longer than most of us have been alive, press releases have been a useful marketing and publicity tool that businesses, non-profit organizations, schools, and more use to tell the world about the great things they’re doing.  While press releases might not […]

Sample Guest Blog Post Submission Guidelines

Last week, I wrote a post here on Performancing about weeding out guest blog post spam and suggested that you write very clear guest post submission guidelines and publish them on your blog.  Doing so might not deflect all guest blog post spam, but it can help to make sure the legitimate guest posts that […]

Weeding out Guest Blog Post Submission Spam

Getting more incoming links to your blog or website from influential and popular sites is a great way to boost your search engine rankings.  That’s one of the reasons that guest blogging is popular.  Not only does it help the guest blogger get in front of a wider audience, but it also gives the guest […]

How Color Meanings Can Affect Your Blog

Last week, I published a post about applying color marketing research to blog design strategy where I provided a number of statistics that demonstrate how color can help your blog’s success.  The next question bloggers are likely to have once they realize the significant impact adding color to a blog can make is what colors […]