Tips for Getting in the Google Local 3-Pack

Once upon a time, there were seven results in each Google search that returned location-based business listings. In 2015, however, Google changed how they display results and cut the listings down to three that appear at the top of the search results. Being one of the listings in the local ‘3-pack’ is invaluable for your […]

Link Echoes and Link Ghosts: How Do They Affect Your SEO?

So many factors contribute to your search engine page rank that sometimes it’s difficult to put your finger on just what is giving your site a boost. Google’s algorithms consider many different factors when ranking your site. One that is well known and understood are inbound links to your site from outside sources. Certain links […]

Google Sandbox – What Is It And How Does It Affect Your Website?

Sometimes you do everything right, but you don’t see the results of your efforts right away. It could be that your web design, approach, or marketing need some tweaking—but sometimes another factor is at work. In its quest to keep search results relevant and only lift the best to the top, Google sometimes holds back […]

The SEO Copywriting Guide For 2017

One of the main things that drives people to your website is content. It’s one of the primary things Google indexes to create results for searches that are applicable to your website. While great content and content that’s great for search results may not always look the same at first glance, you can work on […]

What is Cornerstone Content And Why It’s Important

Making your website accessible and easy to navigate can be the difference between retaining visitors and losing them to other sites. Strong, well-designed cornerstone content is a major factor in keeping traffic on your site and improving your customer experience. This content can also help you improve your SEO, which will boost your place in […]

How To Do Content Outreach (The Right Way)

When you’re trying to build a brand, outreach is one of your most valuable tools. As you link up with other reputable sites, your own reputation online improves and you gain more content authority. Unfortunately, it can take a lot of outreach to build a few solid relationships. Approaching people the right way can improve […]

Subfolders vs Subdomains – Which Should You Use?

The organizational structure of your website can affect your search engine ranking in a significant way. Though John Mueller of Google says that subdomains and subdirectories don’t matter much when considering how Google indexes and ranks your website, there is evidence that one is superior to the other for SEO. Using the right architecture for […]

What Are The SEO Benefits of Nofollow Links?

When you’re setting up your marketing strategy, getting your brand out there is essential. Whether you’re climbing the ranks in a Google search or attracting new customers to your site, everything you do should push your brand to make it more popular and more visible. One way to encourage both new customers and better search […]

How to Increase Your Organic Click Through-Rates

One of the most important aspects of marketing your online business is reaching out and grabbing the attention of new customers. While you can get website visitors from other sources, choosing to focus on your website ranking and search engine position may yield the best results in terms of boosting your visibility. One important metric […]

How to Create Evergreen Content to Grow Your Brand

Posting evergreen content to your website ensures you have a number of articles that don’t fade in utility over time. Unlike information that will become irrelevant as things in the industry change from day to day, evergreen content will stand the test of time and offer benefits to both your ability to find new website […]