Having 404 pages is a perfectly normal part of a website and Google expects this. However, how you handle 404 pages and the visitors that land on them is important if you want to keep these people on your site.
If you are running a large website with many pages then it is essential that you know exactly what a crawl budget is, how it’s affecting your site, what your budget is and what to do if it’s not enough.
It has been some years now since Google took away a lot of the data in Google Analytics for keywords that organic traffic is coming to our sites by. What surprises us the most here at Performancing though is the number of business owners and webmasters that aren’t aware of how to get this data […]
Established businesses leverage all sorts of brand advocates, from influential bloggers to social media celebrities. By leveraging the social reach of these individuals, you can effectively raise awareness and trust in your brand. However, most businesses tend to overlook the best prospective advocates; even though they are right under their noses.
Clickbait. It’s the bane of web content and seems to everywhere these days, should content marketers be using clickbait in their titles to draw attention to their content though? Online content is predicted to increase by 600% by 2020 and Mark Schaefer has already coined the term ‘content shock’ back in 2014 and discussed how web […]
Converting your website visitors is one of the most important steps in turning them from someone who is just browsing your site into a lead and then to a customer and finally into a returning customer. Just getting your site up and running with content on it and ranking in the SERPs does not guarantee […]
If you have found recently that your content has taken a nose dive and isn’t converting your audience into members & customers or that you are generally stuck for ideas then here are four methods to help revitalise your content marketing and breathe some life back into it.
A modern day web marketer needs a multitude of skills and to be able to wear ‘many different hats’ so that they can compete effectively within the industry. To get the most out of all these different skill sets without getting bogged down in specific tasks often requires the right tools. Luckily the SaaS industry has […]
If you are looking to get into the crucial local ‘3-pack’ on Google then you are going to need not just great reviews and feedback from the locals but also excellent links. Here’s 6 tips on how to get them.
Twitter is a hugely important platform for businesses to be on and utilising in their social media tool belt, unless a firm already has a lot of traction online or is advertising their account then getting your content noticed in amongst the hundreds and thousands of other Tweets in a users stream is going to […]