11 Myths About Link Building In SEO

Link building is one of the cornerstones of SEO and essential to rank for most competitive search terms. Doing link building the wrong way can quickly get your website into trouble and many websites and business have gone from the top of the SERPs to almost bust overnight due to the wrong link strategies so people […]

Soft 404 Vs Hard 404 Errors: What’s The Difference?

Even when you have an attractive website filled with relevant, timely content that links to other reputable sites, there are still a few places where it’s easy to stumble and end up with negative effects on your SEO. The technical design and function of your website is just as important as the content when it […]

Best SEO Practices for Website Security

Google first indicated that they’d start prioritizing sites with valid security certificates years ago, and soon after rolled out with a significant ranking boost to sites that offered HTTPS certificates. Many sites are still using the older, less secure HTTP protocol and losing out on a valuable way to improve SEO and reach more visitors. […]

Posting the Right Amount of Content for Engagement

Engaging with an audience is one of the most important aspects of marketing your product or service on the Web. One major way to reach people is with updated content that you share on social media, including articles, blog posts and new Webpages. However, it’s possible to push out too much content and fatigue your […]

How To Use Giveaways to Boost Your Followers & Grow Your Social Audience

70 percent of respondents to a Pew Research Center study said they check Facebook at least once per day. If you’re using social media to connect with consumers, the more followers you have, the better. One way to get more followers for your business is to run and promote a giveaway. By providing a free […]

Getting Ahead of SEO Algorithm Tweaks By Offering a Better User Experience

Instead of waiting for a new SEO change to take effect, get ahead of the curve by offering a better user experience now. A focus on improving certain aspects of your site will ensure that you don’t drop down in the search results when new changes are rolled out, which means that you’ll still be […]

How To Track The ‘Real’ Bounce Rate On Your Website

Bounce rate is a very important metric that we like to keep an eye on to see if our content is what the visitor is looking for and if it’s keeping them engaged or not. But did you know that the bounce rate score you see in Google Analytics can often be horribly skewed and […]

4 Of The Best Free Website Builders (You Might Not Have Heard Of)

Creating your own website or blog is very easy these days, WordPress is one of the most popular platforms for building one and very easy to install and setup on your own domain. There are also hundreds of fantastic themes available for as little as $30 and even many free ones that can give your […]

What Is The Inbound Methodology?

If you are looking to sell any kind of product or service online then the old methods of buying display ads and selling to who you think your audience is fast becoming irrelevant. To capture the attention of an audience and turn them from strangers into leads and then customers you need to focus on […]