3 Reasons Why Delicious Bookmarks Beat Digg Traffic Hands Down
Which is better, del.icio.us bookmark traffic or the stampede that comes with a big Digg? Well, I was fortunate enough to have a post make both the top of the de.licio.us popular page and the front page of Digg yesterday with my (formerly) private collection of link baiting resources entitled Read more…
Why Professional Bloggers Should Choose Their Clients Carefully
There’s no doubt in my mind that blogging will be an important marketing communications profession going forward. When it comes to having a good presence in the social media universe, there are simply too many benefits for a business to ignore. But most businesses will not have a clue how Read more…
The End of Adsense?
The results are in, and they ain’t pretty. Market research firm Outsell released a report Wednesday that shows what many already knew — that click fraud in contextual pay per click advertising is a big problem. The report reveals that 14.6 percent of all clicks are bogus, and that 27 Read more…
How NOT to Sell RSS
I see these lists all the time, and they never cease to amaze me. Steve Rubel offers us a post entitled “35 Ways You Can Use RSS Today.†Here’s a few samples: Get hotel deals from Marriott Learn a new word every day using RSS Track the latest sales with Read more…
5 Steps to PPC Ads That Work
Compared with the ineffective crapshoot that is traditional advertising, there’s no better way to get targeted traffic than through pay-for-performance keyword advertising in search engines. If you’re not clear on what pay per click ads are, those are the sponsored links that show up when you perform a web search Read more…
Effective Advertising That Builds Your Fan Club
It’s ironic, isn’t it? Bootstrapping, tech-savvy entrepreneurs use blogs as ultra-low-cost tools for free promotion in lieu of an advertising budget, often with great success. Meanwhile, existing businesses are carefully looking into this “whole blogging thing†trying to determine if it’s a worthwhile return on investment that supplements their current Read more…
How to Get 53% More Readers for Every Blog Post You Write
You know from the 80/20 Rule of Headlines that the best way to get your writing read is to improve your headline. It can be a bitter pill to swallow when you realize that most people, even among those who subscribe to your blog, are not reading every post, but Read more…
RSS & CB Radio
Imagine if ATT had decided to send all of its telephone subscribers a free CB radio back in the 1970s, just to make sure the company was at the forefront of an exciting new communications technology that was sweeping the nation. Mass adoption of trucker tech by the general population Read more…
