Here on Performancing and on various other blogs about blogging, the idea of making a good living from blogging has been described as fiction more than fact. Not to say that it isn’t possible however, the chances of it happening are not good.
ReadWriteWeb published the results of their own survey today in which they contacted 20 top-tier bloggers and social media consultants to figure out just how much money they are making. The survey figures out what the pay rates are for these individuals while also having them confirm what their counterparts make. The results should continue to provide hope for those looking to make a living from this field of work but keep in mind that the top 20 people in virtually any field of work will probably be well paid.
According to the survey, rates for bloggers who were paid per post ranged anywhere from $10.00 to $200.00 for long form writing. In-house/Full time bloggers reported being paid between $45k and $55k per year with benefits all the way up to the $90k a year bracket. RRW breaks down these annual rates:
Based on our experience and conversations in the industry, we can say that all of the people doing this work full time are putting in at least 50 to 60 hour work weeks, often longer. That means most are making the equivalent of $20 to $35 dollars per hour.
There are of course, a few bloggers in the wild who are making a six-figure salary. Naming those people shouldn’t be difficult. In fact, Walt Mossberg who writes for the Wall Street Journal is rumored to make seven figures per year.
Last but not least, those who are authorities are making a good living through consulting work. Based on the survey results, hourly rates ranged from $150.00 up to $300.00 per hour. Some consultants reported rates of $2k to $4k per job. To illustrate just how much of a disconnect there is between companies that get it and those that don’t, RRW reports that these consultants are probably doing one or more of the follow:
What are these people doing? They are advising companies on how to set up and run blogs, how to reach out to and relate to bloggers, how to use Twitter (seriously) and how to make advanced use of RSS. The SEO work is probably the most technical, but degrees of technical challenge are all relative. A lot of this work is about communication skills.
I’m currently making over $1,000.00 per month by producing podcasts and blogging for others. I can’t tell you how many hours I put in a week into blogging but I can confirm that it’s not just about writing the articles. There are many variables which I believe fail to be entered into the payment equation. For instance, administering the website, comment moderation, social media promotion, social interaction via Twitter or Friendfeed, conversations on Skype with people within your niche, conducting show notes for that next podcast episode, reading books in your off time that deal with the niche you write about, etc.
The bottom line is, it is entirely possible to make a living blogging for others or for yourself. However, it is a very tough road to travel and that is why here at Performancing, we will continue to provide tips, tricks and useful information to help turn the dream of making a decent income from blogging into a reality. Just be prepared to lay down a ton of elbow grease.
What are your thoughts on the RRW survey?