Analyzing Organic Keywords With Google Webmaster Tools

Posted on Posted in SEO

It has been some years now since Google took away a lot of the data in Google Analytics for keywords that organic traffic is coming to our sites by. What surprises us the most here at Performancing though is the number of business owners and webmasters that aren’t aware of how to get this data from their Google Webmaster Tools account. This is a crucial method for isolating individual pages and seeing which search queries are bringing visitors to that page from search engines. ┬áSo we decided to put a quick tutorial together to demonstrate how it’s done.

After logging in to your Webmaster tools account go to Search Traffic > Search Analytics, make sure you have Queries selected and you should then see all your major search queries listed below.

 

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Next click Pages and you will see the most visited pages for your site listed below.

 

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Now look for the page that you want to dig deeper into to find out what keywords people are coming into that page from, click the url and it will then show that url under the Pages section. Next click on Queries again and below you will have a list of all the organic search terms that people fond your page with from Google.

 

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Further data can then be acquired on these search terms with the Clicks, Impressions , CTR and Positions tabs selected.

 

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Finally, you can isolate individual search terms under Queries and then select Pages to see which pages are getting search traffic for a specific page.

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We hope this quick Google Webmaster tools tip was useful, are there any tips or tricks you use for analyzing your search data from Google?

Author: David Jones

David is lead digital marketer at Performancing, he also blogs at Bloggingtips.com and Bloggingpro.com.

4 thoughts on “Analyzing Organic Keywords With Google Webmaster Tools

  1. Many of us are using Google webmaster tools to check the website traffic and performances. It’s a new information that we found organic keyword in it. Thanks for this awesome post dude.

  2. Hey David,
    Thanks for the post. You cleared my thoughts about analyzing the organic keywords using Google Webmaster. As per my concern, Google Adwords also helps to analyze your organic keywords.

  3. Hey David,

    Google Analytics allows us to track website behavior and reports on visitors, engagement, traffic sources, content, and e-commerce sales. Google Analytics is the most popular web analytics platform on the market and can help us to identify our most profitable marketing channels and most important thing is that completely free of cost.

    I know that many of us still see or are starting to see a lot more entrants into the search results that don’t do very particular keyword targeting, at least don’t do it the way we’ve historically perceived it, where it’s very keyword-driven. But it’s still incredibly smart to do this if and when we can. Our page titles are one of the most important SEO factors on our site. Each of our pages & posts should have its own unique title, which includes the main keywords for that page. Eventually, thanks for your wonderful thought.

    With best wishes,

    Amar kumar

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