A rationale for current design trends: an eye for detail, quality, and good taste

Current design trends

Dribbble shots exemplifying current design trends (by Damjan Stankovic, Ryan Putnam, William Szilveszter, Zulal Ahmad, Nat Al-Tahhan, iconshock, Ashish Thakkar, Seth Nickerson, Matt Gentile)

In the recent Smashing Magazine feature, Symptoms Of An Epidemic: Web Design Trends, Mr. Brunborg lists the popular design techniques and elements that has hit the community these past few years as the replacement the glossy, glassy gradients of the “Web 2.0 look”. It’s realism and skeumorphism meets textured and traditional. Get your bingo cards ready and check these bad boys off:

  • Stitching
  • Zigzag borders
  • Forked ribbons
  • Textures
  • Letterpress
  • 19th century illustration
  • Muted tones
  • Justified or centered typography
  • Skeumorphic features

Taking pride in good design

Buck Turgidson Cocktail Recipe Cards by Alex Rinker

Vintage type treatments on modern products (by Alex Rinker)

I think the perspective missing in that article is that there’s a large sense of pride in creating graphical elements that imitate real life, since those things stir something in casual, non-designy people the same way they like other forms of eyecandy, or candy in general. There’s also a certain rush, a unique treat in the experience of gazing upon and using such interfaces as you are transported to a slightly different era, yet at the same time enjoy all the affordances that current technology has achieved. It’s like the appeal of Steampunk, which is an amusing marriage between the aesthetics found during the steam engine era combined with the bells and whistles of the modern world.

It may be easy to create the amateurish version of these elements these days, but the truly dedicated designer will spend hours on end perfecting every pixel. If it’s a rushed, half-assed job, it will reflect on the design, and will tell everyone you were just trying to jump on the bandwagon the same way you wanted a “Web 2.0″ site, without even caring to figure out what that meant. If it’s a carefully crafted design, the quality will shine through.

Expresso icon by Román Jusdado

Utmost attention to detail in icon design (by Román Jusdado)

I could even dare say that this trend is an on-going challenge among designers. An unspoken contest where one is able to say “I can pull that off” using these familiar objects as the common ground. Of course a more worthy challenge would be to use every form of inspiration in the universe and not be restricted to these elements, but that’s another context.

On a less cynical or narcissistic note, I like to think that designers, especially those for the web, consider themselves artisans and craftsmen that are very particular if not attached to their creations. When they use these current design trends, they tend to evoke those same qualities: authentic, vintage, nostalgic, imperfect, unrushed, simple, imperfectly polished, organic.

What does this mean for you?

Nescafe logo by Hipster Branding

Are you succumbing to the trends just because it's in, or because you believe it's a good fit for your brand? Hipster Branding is a blog that mocks the current "hipster" aesthetic craze by redesigning popular logos into that look.

What does this mean for non-designers, clients, and the like? It means this list of trends is getting to a point where you have to ask: where do you draw the line between being “hip” by adapting such an aesthetic, and being a “fashion victim” by slapping on too many of these styles at a time?

The other, more important question of course: do these design elements fit the message that your company, product, or service is trying to promote? Or are you just blindly following the bandwagon because you feel like it, or your designer feels like it?

About Sophia Lucero

Sophia has extensive experience in managing both the technical and design aspects of blogs. If she had her way, the Internet would have nothing but beautifully-designed, compliant sites. You can also catch her featuring inspirational sites at Devlounge and leading the charge at design studio BusinessLogs.

Comments

  1. Of course some designers forget about the brand and try to make some art and make something too creative. I am sure we could find some consensus and mix both.

  2. Lots to think about here, good design must be at the heart of any website

  3. With the design of my website, I see to it that is it relevant to the niche and the content of my site. And also, i always wanted a simple one but eye catching.

  4. Although it’s cooler, with the new non-glass/glossy looks, I still like sense them in the new web 3.0 stuff. It would be cool if things could be even more authentic.

    “a slightly different era, yet at the same time enjoy all the affordances that current technology has achieved. “<—-very enticing stuff :).

Speak Your Mind

*

Current ye@r *