Comments on: 9 Reasons To Link Out

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By: Sheryl Loch

Sheryl Loch — Tue, 23 Dec 2008 14:11:31 +0000

Hello Jeff,
I have never really been afraid to link out. I will say that I had not thought of some of the benefits.

If Yan at thoushallblog.com had been afraid to link out, I would have not found this post. I see he has used your advise wisely!

Thank you for the ideas!

By: Nerabotai

Nerabotai — Sat, 06 Dec 2008 10:56:33 +0000

Sometimes linking follows in decreasing ur pr and lowering ur blogs in google search results!

By: Shirley

Shirley — Sat, 06 Dec 2008 06:32:45 +0000

You’re right, we never hear any experts talking about linking out because most blogs, for example, want to keep users on their website for an extended period time to either sell some product or service, or snag them on an advertisement. However, the reason that users often read blogs is for information. And by giving readers that information, whether it be on of off the blog, the user experience is enriched, and yes, they are likely to come back…

The only thing that I’d suggest, for SEO purposes, is that all (or most) outbound links be tagged with nofollow.

By: seokeeper

seokeeper — Wed, 03 Dec 2008 08:58:04 +0000

This idea is new for me.
I think, what is it can be correct.
Now I will do more link out on my blog.
Thanks for a post.

By: Michele L. Tune, Writing the Cyber Highway

Michele L. Tune, Writing the Cyber Highway — Mon, 01 Dec 2008 15:22:42 +0000

I love all these reasons for linking out. I’ve linked out a lot on my own blog, so I guess I’ve been doing a really positive thing!

*smiles*
Michele

By: Busby SEO guy

Busby SEO guy — Sun, 30 Nov 2008 21:02:48 +0000

I have a lot of experience about this. I give out links to other blogs that related to my posts. My purpose making a post is to give information for readers. Linking out is to give them more information from another source.

By: Cindy Marchant

Cindy Marchant — Sun, 30 Nov 2008 17:37:16 +0000

Hi Jeff, I am currently taking a blogging class and the coach of that class recommended we all read your post and I understand why. Similar to what Lainie has said, I too write my post first and then do all my linking, bolding, inserting of a picture, etc to make the post more interesting and valid. I sometimes get my ideas from starting with another reliable source (for me, real estate related sources) and then applying that to my area. I am at the beginning stages and usually always have at least one link back to my website which I know is probably self serving; but I am trying to have more links to other places. It keeps the reader on your site longer and maybe even generates them coming back to visit again.

By: Anthony Lawrence

Anthony Lawrence — Sun, 30 Nov 2008 11:19:11 +0000

I’ve never worried about linking out – after all, isn’t the purpose of my writing to be informative and helpful? Linking to other resources is just part of that.

People who refuse to link out because of selfish fear generally don’t have good blogs. They defeat themselves with their self centered greed.

By: Lainie Petersen

Lainie Petersen — Sat, 29 Nov 2008 21:25:51 +0000

These are all great reasons, and I particularly appreciate your noting that an “unselfish feeling” is a great reason to link out. What I like about blogging is that bloggers have the opportunity to both support, and be supported by, like-minded people.

I also think that the decision to link in or out should be based on the quality of the blog post: As you note, linking out to a source is often appropriate, and adds to your credibility. Certainly linking in is appropriate if you reference something that you have already written about, but you shouldn’t write with the purpose of linking in: Everyone can tell what you are doing anyway.

I’d go so far as to suggest that bloggers try writing their posts with NO links at first: Just try writing the best posts they possibly can. THEN add the best, most relevant links when appropriate. Along with appropriate promotion efforts, a high quality blog with links (both in and out) to high quality content, is going to get the attention it deserves.

By: Warren Wojnowski

Warren Wojnowski — Sat, 29 Nov 2008 13:13:21 +0000

I agree. I use many of these methodes, and I find that it works very well. Great for generating more traffic.

By: Jeff Chandler

Jeff Chandler — Sat, 29 Nov 2008 01:22:42 +0000

@Jade – Thanks Jade. You can blame http://performancing.com/1-800-hows-my-blogging#comment-104221 for I guess my increase in quality in terms of posts here at Performancing.

That might, but generally, unless the blog is configured otherwise or at the very least, the blog commenting system, leaving links in the comments will have the NoFollow attribute attached to them rendering their SEO benefits practically useless.

By: Jade Craven

Jade Craven — Sat, 29 Nov 2008 01:09:19 +0000

Thanks for this post – i’ve noticed that the quality of your posts has really improved lately

I really appreciated it because everybody advocates linking within your own blog. Many bloggers I see rarely link out and instead, direct their audiences to great posts using twitter and other social media services.

I guess it can be really effective if it actually does impact on SEO. If thats true, one could argue that linking out is more effective because the search engine may reciprocate by sending you a targeted consumer.

It would be interesting to see if anyone links out within blog comments – would that be an effective way of creating perceived expertise?