One marketing method that doesn’t get a lot of airplay among bloggers is article marketing. You’ll hear about social media, link baiting, and guest posting but article marketing seems like an outdated method that just doesn’t work for today’s sophisticated internet audience. Also, article marketing has gotten a bad rap since sleazy affiliate marketers use it to pitch their scammy products.
However, I’ve still found article marketing to be a great source of traffic. And in this post, I’ll give six reasons why you should try it out.
Now when I’m talking about article marketing, I’m talking about submitting articles to Ezine Articles. Ezine Articles is by far the best article directory to get published. They have a big audience including many visitors from Google because of their top rankings. There are other good article directories and sites that function like article directories but with a couple more features like Squidoo and HubPages. But in my experience, Ezine Articles is the place to go. Also, people have done traffic tests and Ezine Articles sends much more traffic than the other sites. So, you could try the other sites but it’s just better to spend that time submitting more articles to Ezine Articles.
And with that, let’s go to the reasons.
1. Targeted Traffic
If you’re looking for a massive amount of raw page views, you probably won’t find it with article marketing. Sure, you might get lucky with the outlier article that sends a ton of traffic. For example, the following screenshot is from one of my articles.
But that article is very rare. In fact, I’m still not sure why it got so many views. It has ranked in the top five for a popular keyword in the last two years, but I don’t know why it ranks so well. It does demonstrate the big potential Ezine Articles has for ranking on Google.
But back to my point. Article marketing is much more suited to building that medium sized but loyal audience of repeat visitors and customers because of the ability to make a positive impression before readers visit your blog. There’s a reason affiliate marketers love article marketing. The opportunity to “pre-sell” is a great one and one of the best ways to pre-sell is have a reader read a useful article before they come to your site.
2. Quick Traffic
I don’t like to wait too long for traffic 🙂
If you’ve done the proper keyword research and picked a keyword that’s not too competitive, you can submit an article on Ezine Articles and within a couple of days have targeted traffic coming to your website. With other marketing strategies like link building, you often have to spend some effort for a couple weeks or months before you see results.
3. Quality Control
One of the things that has made Ezine Articles a premier destination is their quality control. Every year they’ve raised their standards for the content they will accept. Therefore, it’s a good place to check on your content quality. If you are continually rejected by them, then you know it’s time to evaluate your writing chops.
4. Great for Small Niches
Article marketing is not that effective in competitive saturated niches like tech, celebrity gossip, and sports. But small industries including sub-niches that don’t have too many competitors are great for article marketing.
It’s usually a better strategy anyways to target an audience within a big market. For example, instead of just being a general tech blog, blog about Motorola cell phones. This sub-niche has much less competing sites and articles, which will allow your articles to stand out and receive more traffic.
I’m in the gaming niche but I only cover the most popular trading card game. As such, my articles on Ezine Articles are one of the few on my topic.
5. Anchor Text
Sometimes you just need a link with relevant anchor text to push a page two ranking to the front page. With article marketing you can do this easily. Simply crank out a 400 word article and you’ve got your link.
6. Keyword Testing for New Sites
For new sites, article marketing allows you to test possible keywords. See it’s hard for these sites to rank for medium competitive keywords, since they don’t have the links yet.
You can use article marketing to see how competitive a keyword will be. Basically, target a keyword with an article. If the article ranks well for the keyword, then you know that you won’t have to work too hard to get the same ranking for your blog. But if the article doesn’t rank well, then that tells you that you’ll have to spend a lot of effort to rank for the keyword.
Performancing offer an authority builder service that includes article marketing.