When I found this story late last night, I had the sneaking suspicion that I wouldn’t be surprised by the sites found on this list to be controlling the Digg front page. I and many others who have commented on these findings are indeed, not surprised by the results. Soshable.com is reporting that 46.6% of the Digg front page is controlled by 50 websites according to data taken from di66.net
I remember a time when I was a Digg fanatic. The site used to be filled with all sorts of content that was hard to find without someone recommending it. Now a days, all I see on Digg.com is political stories, Apple fanaticism, and Microsoft bashing. Those three categories can be used to describe the Digg front page at any time. But every now and then, a stupid picture of a cat with illegible language text written on it makes the front page to offer up diversity.
But you know, even though it’s somewhat the fault of Digg and their spam algorithms as described by Soshable for not allowing diverse content to appear on the front page, much of what makes it to the front page is still user driven. Human beings voting for certain stories to make the front page. So with that in mind, the majority of blame should be shifted to those who actually use and participate on the site. When a website can be described as a bunch of political, Microsoft bashing, Apple fanboys controlling the site, you know that there is no diversity thanks in large part to a majority of people on the site having something to do with one or more of those three topics.
While Digg can still provide webmasters a huge influx of traffic if you’re lucky enough to make the front page, I as an end user no longer use Digg as my source for finding great information online. That has been replaced by those I follow on Twitter. The only time I ever come across a Digg article is if it is linked to by one of my online friends.
My only hope is that in the future, Digg is not looked at as an example to prove the ‘Wisdom of crowds‘ theory because if you take a look at the comments or some of the stories that make the front page, you might think that is the last place on the web where wisdom actually exists.