3 Keys to Blog Promotion

Part 5 of the Performancing Reboot

I'll keep this short as I want this article to be a springboard for ideas.

So what are the 3 keys to blog promotion?

1. Discussionbait - doing / showing / writing about things that evoke discussion and sharing, whether that's in the form of comments, of people emailing your articles to their friends, attention in the form of links or just social media goodness.
2. Manual promotion - search engines, linkbait / social media optimization, advertising on other websites / in newsletters, etc. There's more to it than just links; mindshare and branding play an important role as well.
3. Networking - meeting with readers, fellow bloggers and company representatives in your niche. This, combined with discussionbait, is the single-most effective self-promotion tactic known to man.

So the simple formula now is:

Do something worth talking about, and make sure you have influential friends who can talk about it.

Sometimes the latter is more important than the former - it might suck if you don't have any friends, but hey, that's how the game is played. Don't hate the players if you can't play the game.